The Use of Mind Mapping as a Creativity Tool by Graphic Design Students: A Case Study of Jeddah International College

Abstract

Abstract

Mind mapping is an effective tool to enhance creativity in graphic design projects. The present study aims to examine the practice of implementing mind mapping during the design process by graphic design students in Jeddah International College, in order to propose a set of guidelines on applying mind mapping in the design process. Data were collected by conducting a literature review and a structured survey. The study findings indicated that there is a lack of student engagement in mind mapping, due to either one or a combination of four factors: to avoid more work, lack of knowledge of its effectiveness, lack of understanding how to engage in it, or a belief that it is time consuming. An additional factor was a belief that it is not applicable to all projects. Though the majority believed that it improves the outcomes of their projects and opens a new path of creativity, their highest motivation to use it depended on the grade assigned by the instructor. Likewise, the majority used mind mapping in the design concepts generation stage more than they did in the project organization, design implementation or design presentation.