Analysis of the content of health awareness videos and scenarios in their impact on the Jordanian audience (COVID-19 pandemic)

Abstract

The study aimed to reveal the role of Facebook, specifically the “Jordanian Ministry of Health page,” in educating Jordanian citizens about the Corona pandemic. By analyzing the content of health awareness campaign videos launched by the Ministry on its Facebook page. The study relied on the descriptive approach, in both its qualitative parts, and the content analysis method was used, and a content analysis index form was designed. To analyze the data according to the objectives of the study, and the study relied on the comprehensive inventory method for data collection, as all campaigns launched by the Jordanian Ministry of Health through its Facebook page from (9/13/2020) until (9/13/2021) were counted. The study reached a number of results, including the success of the Jordanian Ministry of Health in preparing awareness and guidance campaigns, and the diversity of advertising methods and ideas in it.