Ergonomic criteria for the success of designing commercial display windows: An applied study on commercial display windows in the Hashemite Kingdom of Jordan

Abstract

The researcher studied the ergonomic standards related to the design of commercial display window advertisements, and the ergonomic standards related to the design space of commercial display windows, the architectural elements of commercial display windows, and the units and models used in commercial display windows.

Ignoring the role of ergonomic standards in the process of designing commercial display windows leads to reducing the effectiveness of the advertising role of the display window.

The research problem is summed up in trying to answer the following question: How can ergonomic standards be applied to the success of designing commercial display windows in local markets in the Hashemite Kingdom of Jordan?

Research objective: It aims to benefit from employing ergonomic standards in the design of commercial display windows to reach a more effective and attractive display window design. Monitoring and analyzing models of commercial display windows to determine their effectiveness and impact on the recipient.

Research methodology: The descriptive approach to present and analyze some of the models of commercial display windows in the international and local Jordanian markets, and the applied approach to design some of the models of commercial display windows employing ergonomic standards.

Research results: Display windows that contain a design idea that follow the ergonomic standards of the display window achieve a higher rate of attraction for the recipient, and that the design elements that are distributed on design principles in the space of the display window work to clarify and highlight the products displayed in their best form to the recipient so that he perceives them in full. Ease, and taking into account the distribution of products in the display window works to create a relationship between the recipient’s viewing angles of the display windows at the level of the recipient’s gaze directly in front of him, and that exploiting the architectural elements in the commercial display window has a major role in highlighting the general appearance of the display window.