An Innovative Study of Drone Shows as Sustainable Advertising Designs in Space

Abstract

Abstract

The research explores drone shows, covering their origins, concepts, and applications in advertising. It also outlines the stages of the visual perception process of these shows, highlighting their creative values, as well as discussing the advantages, disadvantages, technical steps, costs, and technologies used to achieve successful and effective presentations. Moreover, it emphasizes considerations designers must be aware of before starting the design process. The research clarifies the reasons for considering drone shows as a sustainable advertising method. Following the research plan, the study aims to investigate the effectiveness of creative drone shows as sustainable advertising designs in space. The research follows the descriptive-analytical approach to study the creativity of drone shows in space. The theoretical aspect of the study involved analyzing two models, one global and the other Arabic, analyzing how creative elements are employed within drone shows, and analyzing them to reach the following results: 1. Drone show experiments achieve overwhelmingly positive viewership and reactions from recipients, irrespective of their cultures and affiliations. 2. The visual domain of drone shows and their use of lighting as a design structural unit have characteristics that act as stimulants for the perception process. Thus, perception is holistic in principle. founded on this principle. 3. The rich technology layer in these shows elicits visually striking sensory responses, as the artistic value is derived from its ability to create stunning images in space, synchronized movements, lighting, and precise synchronization of complex patterns. This facilitates the emotional expression of individual or collective mental images. 4. Drone design features energy efficiency, recycling with environmentally friendly materials, resulting in a lower environmental impact compared to traditional advertising forms, making them more sustainable. The research concludes that drone shows represent a significant shift in the field of marketing and advertising by combining visual impact with environmental sustainability.