Virtual Reality in Interior Design of Entertainment Environments and its Impact on Guests’ Behavior of Cinema and Theater

Abstract

Abstract

The purpose of this research is to educate interior designers about the importance of applying virtual reality in the interior design of entertainment environments. It revealed that a clear impact on guests’ behavior of cinema and theater could be achieved by enhancing their emotional, sensory, interactive, cognitive and social responsibility. The effectiveness and performance of entertainment environments could be improved throgh applying design elements (color and lighting, Furniture, technology, and advertisements) in the entertainment environment components. Descriptive and analytical methods were used in this research. The researcher distributed questionnaires to a group of individuals inside entertainment environments and conducted personal interviews with a group of individuals working in recreational environments as specialists to discern the importance of virtual reality in the interior design of entertainment environments in improving the performance and effectiveness of cinema and theater environments. This research also provided some case studies to explain some of the techniques provided by virtual reality in the interior design of entertainment environments and how it plays a positive role in impacting guests’ behavior in cinema and theater. Findings confirmed that virtual reality in the interior design of entertainment environments plays a major positive role in impacting the behavior of the guests of cinema and theater. this is achieved through exploiting elements such as colors, lighting, furniture, technology, and advertisements. Exploiting theses elements could make entertainment environments for cinema and theater attractive goers more effective and comfortable compared to other entertainment environments. The findings showed that virtual reality in the interior design plays a vital role in improving and increasing the emotional, sensory, interactive, cognitive, and social response of cinema and theater guests, which raises the interactive performance of patrons and improves the performance of the entertainment environment in general.