The new production strategies employed among contemporary Jordanian music groups

Abstract

Abstract

 This study aimed to explore the musical production strategies that emerged among new musical groups that emerged in Jordan since the beginning of the 21st century by studying four cases of Jordanian new music bands. The unprecedented emergence of the Internet and social media in the Jordanian daily-life context has freed the cultural scene and changed the dominant role of production companies. To achieve the study's object, the researcher employed observation and personal interviews for information collection. The study results showed that the four music bands use mainly social media and the Internet in production through several strategies developed by the bands and showed a clear success in using them as effective tools in Jordanian independent music production.