Designing Local Visual Identity in Animation: The Jordanian Series "Ben and Essam" as an Example

Abstract

In this study, the researcher aims to explore the design of Arab visual identity in animation. The research consists of a qualitative study and analysis of animations produced in Jordan. The objective of the study is to uncover the cultural implications of the visual identity depicted and disseminated in animations, as well as its impact on generations. The researcher discusses the concept of Arab and religious visual identity in animation. The qualitative method was employed in this study, with deliberate selection of research samples. The research sample was drawn from the series "Ben and Essam," which was produced in the Hashemite Kingdom of Jordan. The researcher analyzed several episodes of the series as the research sample. The study concluded several key findings, including the ability of the "Ben and Essam" series to highlight local (Arab, religious) visual identity and enhance Arab-Islamic local culture through the stories and topics covered in its episodes. The study found that the "Ben and Essam" series portrayed the bright side of Arab-Islamic civilization and culture, carrying local visual identity within its design and narratives. It conveyed values, knowledge, messages, and connotations that affirm the role of Arab-Islamic civilization in building society, nurturing youth, promoting tolerance, and accepting others.